Marketing 101 : “It’s my name, don’t wear it out !

OK. You’re ready for your first SEM campaign. You’ve got your keywords. You’ve convinced the big boys to give you a slice of the sales/marketing budget, but you’ve got a nagging question… A big question. Should I bid on my business name ?

According to Performics, companies receive more than 87% of their traffic from their own business name keyword searches. The remaining 13% of their business name keyword searches… Are poached by their competitors !

Some competitors love to ride on your brand name. And since in many cases Google does not feel there’s a copyright infringement, you have to act accordingly. Don’t let your competitors snatch away your sales !