Turn Content Into Revenue with Funnel Marketing
We help B2B companies turn content into a revenue-driving system, not a publishing treadmill.
Our strategic sales-funnel strategies and content focus on what actually moves deals forward: content that supports buying decisions, aligns with sales, and delivers measurable growth at each decision stage.
While our French-Canadian Transcreation and Translation ensure your message is culturally and linguistically precise for Québec and Canadian francophone audiences, our Funnel Marketing and Content Services focus on turning that message into results—mapping buyer journeys, creating conversion-driven assets, and guiding prospects through every stage of the sales funnel. One makes your words sound right; the other makes them drive action.
Our Sales Funnel Content Formula
B2B buyers don’t convert because you post more.
They convert because they get the right information at the right moment.
They research deeply, compare options, and move through multiple touchpoints before committing.
We design content around this reality—mapping each asset to buyer intent and funnel stage—so awareness leads to evaluation, evaluation leads to conversion, and customers stay engaged long after the sale.
The result: fewer random assets, stronger sales conversations, and content that clearly earns its place in your pipeline.
The 4-Stage Sales Funnel Model
To put this into action, we break the buyer journey into four clear stages : Awareness, Evaluation, Conversion, and Loyalty & Retention. We then create content tailored to each of those stages of the buyer’s journey.
By aligning every asset with the prospect’s mindset at that moment, we ensure your content doesn’t just exist—it guides decisions, builds trust, and drives measurable results at every step of the funnel.
1. Awareness (Top of Funnel – ToFu)
Attract and educate your audience with blogs, social posts, guides, checklists, and infographics. Focus on solving common problems and building trust—avoid hard selling.
2. Evaluation (Middle of Funnel – MoFu)
Help prospects compare options and understand your expertise with case studies, white papers, webinars, and newsletters. Educate, differentiate, and nurture interest without pushing for purchase too early.
3. Conversion (Bottom of Funnel – BoFu)
Enable confident decisions with testimonials, demos, sales sheets, landing pages, and pricing content. Address objections, prove value, and provide clear calls to action to drive conversions.
Discover Our Conversion Strategie
4. Loyalty & Retention (Post-Purchase)
Keep customers engaged and loyal through onboarding content, follow-up emails, user guides, support resources, and success stories. Deliver ongoing value to strengthen satisfaction, referrals, and repeat business.
Ready to Make Your Content Work Harder?
Whether you need full‑funnel content strategy or funnel-ready content, we help B2B teams attract the right prospects, nurture interest, and convert with confidence.