Select Copywriting & Transcreation Case Studies
These copywriting and transcreation case studies highlight our expertise in French-Canadian (FR‑CA) across a variety of industries.
Projects were completed for both direct clients and through agencies or language service providers (LSPs). All client names are anonymized to maintain confidentiality while demonstrating the quality and impact of our work.
Latest Copywriting & Transcreation Projects (2022-
Leading global dental/orthodontic company (ongoing)
CA-fr transcreation of web copy, product descriptions, and marketing communications for products and training.
Veterinary Products Company, Innovative animal health solutions (ongoing)
CA-fr transcreation of direct mail campaign (reminders and responders), bilingual web copy, sales pages, and scientific post content for animal health professionals and customers; optimized for French-Canadian SEO. Localized campaigns improved email engagement and search visibility, driving higher response rates and qualified leads, supporting stronger adoption of veterinary products among French-speaking audiences.
Wearable Technology Company, Global AR/VR tech firm (ongoing)
CA-fr transcreation of Google ads, marketing copy, and product descriptions. Around 6% CTR. Other stats non available.
Premium Confectionery Brand – International chocolate manufacturer (ongoing)
CA-fr transcreation and copywriting of customer website copy and long-form post about new products; tailored for FR‑CA audiences and applying best SEO practices. Improved PageRank on organic search.
State Tourism Bureau, Regional travel and leisure agency for a Southern US State
CA-fr transcreation of social media posts, promotional copy; CA-fr SEO applied to maximize local engagement. Stats not available.
Earlier Copywriting & Transcreation Projects
Health & Wellness
Canadian Vision Care Network Rebrand
Mature North American eye care provider – bilingual copywriting for brand redesign, sales web copy, science communication / popularization posts; SEO applied where relevant. Average 7,5 % sales growth each year for three years.
Eastern Canada Private Allergy Clinic Network Launch
Bilingual copywriting for product launch communications, patient-facing flyers, web and print content, and educational materials; SEO applied where relevant. No stats available.
Canadian Chiropractic / Health Clinic Network Sales Funnel Strategy and Content
Health and wellness services – sales funnel strategy, media planning and budgeting (print, web, television), bilingual web copy, patient-facing promotions (flyers, direct mail, print ads), infomercial scripting, SEM. Company more than doubled sales in three years, reaching 2,6 M CAD.
Science and Technology
International Modeling & Simulation Conference
Launched this multi-disciplinary International Conference & Exposition sponsored by CAE and Lockheed Martin. Built conference tracks and bilingual event programs, abstracts, sponsorship packages, web copy, direct mail. More than 40 speakers and several hundreds of attendees from US, UK, South American and Canadian Defense and Aerospace industries attended.
Canadian gaming technology / software company
Development of digital tools – bilingual web copy, press releases about new game products and collaborations, production services flyers, technical documentation, RFP material. Over five years the company grew its sales from around 1 to 3 millions USD.
Entertainment
Global Entertainment IP Gaming Launch from Leading Global Studios
Major entertainment companies – transcreation for launch of a new online gaming products based on popular children’s intellectual properties from leading global US studios
Services: transcreation of web copy, press releases, and marketing communications; adapting content for international audience engagement.